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MS has a horrible track record on privacy or even caring about their customers; Apple, deservedly or not, has higher level of consumer's trust
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MS brought out features too obviously ripe for abuse built in the most insecure way, lied about it and was quickly proven a liar. Apple says they built their AI in a secure way, their fans believe them and have not challenged
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Undoubtedly, there is still a huge Apple fanbase that would tell you Apple's turds smell nice. So there's a portion of that in the mix as well
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