I test Linux rhetoric on my sister to see what works. She often says Linux sounds so cool and aligns so well with her values but then she says she doesn't care about computers and goes and buys a $2000 Mac to use as a web browser. It makes no sense to me and it's hard to find out what will get people to make the jump to Linux.

She could have tried Linux on her current laptop for free and probably saved $2000 and knew this but instead buys and entirely new laptop and throws out the old one.