Not exactly. The type of rental discussed in the article is short term, not long term like an apartment.

Also, there will probably be a response in the industry, but it could end up being better overall. For instance, an appliance may end up being designed more for repair and have a longer design lifespan as there are fewer, but more educated, consumers of the appliances. I would expect a steam cleaner that has to run two times a week to be more expensive than one that has to run two times a year.