I feel the same way, but I think for most of these people it's actually about the social rewards/ego strengthening effects and not the material boons. Like, imagine if the constant drumbeat of capitalist society that tells you "you're disposable, you're subhuman, you're nothing" was actually whispering the opposite in your ear. "You've won. You're better than all those wretched people. You are justified, you are sanctified, you made it, you're gonna live forever." Like that kind of external motivation and validation is not a recipe for true happiness, but I have to imagine it feels damn good to have all of society's messaging and all the people you know pretend that you are some elevated class that actually matters.