There's a big difference though. Making people yell is not the same as an ad being shown similar to a screen saver. Hard to believe but most people will just not care and those who do won't care enough to do much about it. There's a reason ads have become to main stream and normal they're yielding results the companies want.

A great example of how the mass majority of people not caring is look at the reaction to password sharing. Sure many people made a stink yet every single on of the platforms saw growth.