It's self-documenting.

Every time I saw those ads on the reddit app I reported them for misleading or something. It's funded by hypocritical liars. https://www.npr.org/2023/02/06/1154880673/jesus-commercial-super-bowl-billboard-he-gets-us-hobby-lobby-evangelical-billion

Doesn't that make it better? TOS had Kirk but it wasn't about Kirk. SNW has Pike but it isn't about Pike. They're both about the Enterprise, its crew, and its missions(s).