The car of the future was supposed to have pulsating LEDs, self-drive, pursuit mode, turbo boost and an reassuringly patronising personality that would scan for threats and tell you what you were doing wrong. I was supposed to have a chest and head of hair like David Hasselhoff and a rich crime-fighting sugar daddy to fund my escapades.

This is off-white nothingness inside. It leaves me cold.

They don't know what to do with the face. They're afraid to go big, so they go bland and call it "understated elegance." The only clue it's a Jaguar is if you happen to notice the name on the front. At least the Rolls still looks like a Rolls.

Massive A-pillars. I guess if you can blow $150K on a car, you can afford to hit pedestrians.

This car at least has a somewhat unique look to it unlike the Luce; which looks so powerfully generic that it almost doesn't matter what other features it has.

It looks like it’s from Batman: The Animated Series which is cool.

Until you realize something that long would be totally impractical.

Do EV's have to be ugly? Are they doing this on purpose so you don't buy them? What's going on here?

It feels like a low poly version of a muscle car.

That logo is awful; it looks like it spells "Joovar" from any sort of distance lol

I happen to somewhat like the design, though, just doesn't look anything like a jag.

Ugh, I thought we were getting over this already.

The interior is fine, I can appreciate the clean lines and overall minimal ornamentation. White is probably a bad choice for a car that any real human is going to use.

But a touchscreen for the interior controls? Really? Is it 2015 again? Physical buttons are better. I would even go so far as to say they're necessary for any controls that a driver might operate while driving - they should be findable by feel only, in the dark, while your eyes are on the road. A luxury vehicle design should certainly have physical controls, even if they're tucked behind one of these panels to preserve the look of the interior:

It wouldn't be ideal, but it would be much better than that thing that looks like a phone bolted onto the center spine, which is just ugly. It sticks out from the rest of the interior design like a flashing neon sign of cost-cutting. It looks like a POS terminal, like I'm about to pay for my coffee:

What a bad decision, or probably chain of bad decisions made through several committee meetings.

I remember the electric Ferrari - hideous.

These companies mastered a design language and they've failed to maintain it in these EVs. You can take a chance with a radical new design, but don't be surprised if you fall on your face. Slapping jag or Ferrari on it doesn't make it look good.

BMW is another major offender.

High end electric cars will not matter until battery technology advances to the point where those cars can compete with internal combustion engines on a power to weight ratio.