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[–] 72 points 2 years ago (2 children)

i don't wanna see another ad on the web in my life, so i'll just keep on using ublock.

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  • [–] 59 points 2 years ago (13 children)

    I said this in the other thread but it bears repeating.

    Data-driven marketing and privacy are diametrically opposed.

    If I want to advertise to pregnant teenagers looking at bus tickets, even if I have something helpful to say, that is a huge privacy violation to those people. And even if you say, I can't see who's being advertised to, I can see who clicks on the ads, even accidentally. Now I know a whole lot about them

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  • [–] 7 points 2 years ago (12 children)

    I can see who clicks on the ads

    Any privacy-focused advertisement program needs to prevent this. Clicking on privacy-oriented ads should be handled locally and anonymous statistics sent to Mozilla for revenue collection. There should be zero way to connect my identity with any interaction with ads.

    If they can manage that, I'll disable my ad-blocking on those sites that opt-in. But I'm not giving up any of my metadata. My metadata stays on my machine, so if they want to advertise to me, they need to abide by that.

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  • [+] 53 points 2 years ago* (last edited 1 year ago) (11 children)
  • [–] 15 points 2 years ago (4 children)

    Passwords?!

    Yeah, that and usernames are a big nope from me.

    I'm not opposed to the idea of privacy-oriented advertising, but it needs to be:

    • local only - no service, including Mozilla, can correlate me to ads being shown; advertisers and Mozilla can only know broad stats
    • opt-in - ideally it would replace ads on websites, not add ads, and ad-block should continue to be effective; I'm willing to disable ad-block if a site opts-in to privacy-friendly ads (my concern is tracking, I don't mind them getting paid)
    • auditable - I should be able to see why certain ads are being shown, and verify that none of that metadata leaves my computer

    THEY USE GOOGLE ON YOUR DATA.

    Again, big nope from me. I hope Mozilla significantly changes how they operate and only uses their talent to build something actually privacy-focused. That's a pretty big ask, so I'm not optimistic.

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  • [–] 12 points 2 years ago* (last edited 1 year ago) (3 children)
  • [–] 5 points 2 years ago (2 children)

    They at least have good ad-block support, so I'll continue using them as long as there's nothing better. I've switched my mobile browser to Mull, and I'll switch my desktop browser to Mullvad Browser if I need to (it's not in my Linux distro's repos, and I'm lazy).

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    [–] 34 points 2 years ago (1 child)

    I am a little disgusted by this because now both major browser engines are being developed by an advertising company, creating more incentives for future web technologies that strengthen tracking and undermine ad blocking.

    From what I understand, this is an anonymized targeted ad company. In other words, ads are still targeted to the individual user, it is just harder for the advertiser to track (or profile) an individual user. Are there any companies still doing untargeted ads, ads where the advertiser might pick what site their ad goes on but cannot target a specific user demographic?

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  • [–] 15 points 2 years ago

    That's a really good point. I hadn't put it together that all browsers are now advertising companies

    I think the closest we currently see, are video sponsorships on platforms like YouTube, where the creator just reads an advertisement for their audience. If you see the video you see the ad read it's not tailored at all. That is not individually targeted, but they're definitely choosing the show based on the demographics the show has.

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  • [–] 28 points 2 years ago* (2 children)

    Stolen from r*ddit, this is what the option looks like in the config (already in beta/dev channel)

    also stolen from r*ddit: "Anonym was founded in 2022 by former Meta executives Brad Smallwood and Graham Mudd."

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  • [–] 24 points 2 years ago (1 child)

    I wonder if the process is open source or we just take their word that it's privacy preserving. Anyway, privacy is not the only problem with online advertising, so I'm not going to give up adblocking any time soon.

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  • [–] 24 points 2 years ago* (5 children)

    Anonym was founded in 2022 by former Meta executives [...]. The company was backed by [various venture capital corporations and multiple] strategic individual investors.

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  • [–] 21 points 2 years ago* (last edited 2 years ago) (2 children)

    Great

    I love how Mozilla seems to be trying so hard to kill itself. You don't see Google marketing Chrome as the browser that serves you ads and sends back telemetry.

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  • [–] 10 points 2 years ago* (last edited 2 years ago) (1 child)

    Not the first time Mozilla has done something like this. In 2017, Mozilla stealthily installed a tracking and advertising plugin called Cliqz on a small number of German user's computers, which provided users with targeted ads, with very similar language to what Mozilla is currently trying to incorporate with Anonym.

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  • [–] 19 points 2 years ago (7 children)

    Advertising can't be privacy preserving. What gives advertisement value is the fact that it's targeted.

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  • [–] 25 points 2 years ago (5 children)

    Advertising signs next to a road are both targeted and privacy respecting, just like radio/tv.

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  • [–] 13 points 2 years ago

    for anybody that wants to disable it, go to the settings and search for "Allow websites to perform privacy-preserving ad measurement"

    (or through the dom.private-attribution.submission.enabled flag in about:config)

    https://support.mozilla.org/en-US/kb/privacy-preserving-attribution

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  • [–] 12 points 2 years ago
    [–] 11 points 2 years ago (2 children)

    This is why i am not giving another penny to Mozilla ever again

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  • [–] 7 points 2 years ago* (17 children)
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    [–] 5 points 2 years ago

    Terrible news

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  • [–] 5 points 2 years ago (1 child)
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