Eh, it's all aesthetics.
"Slamming a cold one into the capital", monster trucks, and the "dudes will see this image and say hell yeah" type of dudebro humor is really just one degree away from early 2000's "epic bacon" style comedy. If you're guy and don't like these things, you pretty much just politely get told you're gay because even innocuous forms of masculinity demand compliance.
On the other hand, calling it "redneck shit" is just naked classism. While I also don't find a truck with big wheels to be rad, arguing about it is just a platform to be condescending.
I don't even know why I wrote this out. I was gonna stop reading after I saw "look, he's probably fascist, BUT..."