Google regularly launches updates to its algorithm to continuously improve search results quality. Think of these updates as a refresh of the system where rankings change: some websites see an improvement while others see a decline.

We know that at the end of the day, Google will reward us if our readers find our articles useful.

Or that’s what we thought.

You might have noticed that no matter what you google, there’s always a selection of the same publishers showing up at the top of the results.