(what kind of website double-clicking weirdo clicks through the whole start menu without pinned links or search anyway?).

So-called "muscle memory" runs deep with seasoned users. With Windows, if they started with Win95 there's a lot of that to push back against.

Also, a lot of people who use computers daily are doing so by rote, sometimes to the point of sheer minimalism. Not everyone has turned thousands of hours at a keyboard into a deeper understanding of the system they use.