They are tolerant of things harmful to them because they have been indoctrinated to devalue themselves beneath the capitalistic company. However, this makes people assets to the highest bidder. Start a whistleblower rewards organization that pays people for revealing corporate exploits. The organization is filled with passionate lawyers and talented media personalities who will counter the indoctrination by exposing any and every corp any time they degrade people. Corps install security cameras and all sorts of monitoring metrics with which they can use as puppet strings to manipulate their employees. It's time for the employees to spy back and get rewarded.