There was a spread of "Memes" or cultural context Pre-Intetnet. It traveled by mouth to mouth and sometimes via Television or Radio.

The legend that Maryiln Manson had one Rob removed to give himself BJs is one that comes to mind.

Or, different but also relevant, how kids call the place where they can't be caught during a game of catch (I am no native speaker, so no idea if "catch" is the name of the game. You run after each other, once you touch another player they become the one to catch allothers). In my part of the woods you would agree on a (say, a tree) and couldn't be cought while beeing in contact with it. We called is "House".

Edit: It's called Tag, as has been pointed out. Also corrected some spelling.