For me, boycotting and / or protesting this behavior is not about changing the collective minds or behaviors of corporations. It’s about not accepting it and expressing personal outrage, even if it is commonplace.
And that right there is the problem, because if you're not looking to change things, what's the point? Outrage without action is not only futile, but it's exactly what those at the top are counting on - for people to waste their time and energy on pointless boycotts that make them feel like they're helping, while their machine chugs on uninterrupted. It's a distraction, and it's working.
Remembering, and reminding others of these atrocities is hollow if you don't aim to destroy the system that enabled them in the first place (and which will continue to enable them, and others, to continue to do more, worse, atrocities, because capitalism isn't getting any fucking friendlier or easier going on the working class).
So again - boycott whoever you want it if it makes you feel better, I boycott companies for all sorts of reasons, but don't delude yourself in to thinking that is going to change anything on any level beyond your own personal feelings, because it won't.