They had paid for it for years. The sustainability relied on the range of services vs the service itself. For example, Walmart doesn't really profit on big tvs. Typically the markup is negative. They combat this with the price of add on devices, wall mounts, hdmi cables, etc. It's not a this or that for me. It's the choice of the company to change it up to be more profitable.
Let's be real, the point of a business is to make money. More money = more success, right? But what happens when you reach one billion dollars? Is one more billion more successful?
This is where my brain says fuck you. One billon means you've won. Stop being a greedy dick.