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Elon Musk's X claims it's now a 'video-first platform' as it tries to reverse an advertiser exodus that has cost it billions in value (fortune.com)
submitted 2 years ago by to c/technology@lemmy.world
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The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.

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[–] 37 points 2 years ago (1 child)

That's been the outcome, but I think you're dramatically overestimating Musk if you think that was his intent.

It seems clear to me that he's of below average intelligence with an overinflated, incredibly fragile ego.

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  • [–] 7 points 2 years ago (1 child)

    It wasn't his intent when he posted about wanting to buy the company, but after the SEC forced him to buy, and once he formed a coalition to buy it, the plan became to kill the business off with a leveraged buyout.

    Make no mistake, Twitter isn't dying because of Musk's mismanagement, it's dying because it was saddled with $13bn of debt that it could never have hoped to pay back. The mismanagement is just a show to provide deniability.

    That isn't to say that Musk is some kind of genius, just that he's a clown playing his role.

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