this post was submitted on 10 Jan 2024

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Elon Musk's X claims it's now a 'video-first platform' as it tries to reverse an advertiser exodus that has cost it billions in value (fortune.com)

submitted 2 years ago by stopthatgirl7@kbin.social to c/technology@lemmy.world

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The claim is a major departure for the service, which has long been known as a destination for posting short snippets of text.

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[–] andros_rex@lemmy.world 9 points 2 years ago

Xitter inflates its video metrics - scrolling past a video is the same as watching it. So yeah, basically the same playbook.

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