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Amazon Prime Video will start showing ads on January 29th unless you pay extra for ad-free
(www.theverge.com)
this post was submitted on 26 Dec 2023
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But wouldn't they make more money by not requiring a subscription and having many more viewers? They will get paid for showing ads, not collecting Prime subscriptions.
If you don't have prime you might not buy things from Amazon which would probably be a net loss compared to the potential ad revenue increase.