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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO (www.theinformation.com)
submitted 2 years ago by to c/technology@lemmy.world
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[–] 5 points 2 years ago (1 child)

I would love to agree with you, and OC is certainly important to us, but the majority of the most upvoted content on Reddit hasn’t been OC for quite a few years now. I would guess Reddits serves most of its ads to people doom-scrolling the front page, and it probably likes it that way.

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  • [–] 3 points 2 years ago

    Yes but OC is what makes platforms unique and what makes them thrive. Facebook has the content of your friends and family. Twitter has the most recent words of celebrities and politicians. Instagram is similar.

    Those platforms all have the same content as Reddit does. Reposts and news and memes aren’t unique to Reddit. So will Reddit fail and die? No. But Reddit isn’t as social. Why stay on Reddit if your friends aren’t on there to easily share content with? This is what TikTok does extremely well. It’s designed to share reposts and memes and news with friends easily even if few of them make OC. That’s the problem for Reddit. They’ve encouraged the wrong things with their platform and have not made it homogenous with the rest of the internet.

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