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[–] 9 points 2 years ago (1 child)

I wonder if it's a planning issue. Buttons you have to actually plan out. Touchscreen? Plop it in.

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  • [–] 1 point 2 years ago

    You have the software design costs, which are high but one-off, so they're amortised over the entire production - and it's either the same or nearly the same across each brand's entire range

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