What I still don't get is the amount of evangelists and fanboys back them among very competent or geeky people.
Competent - pretty important developers in FOSS would simp for those companies (I'm not talking about employment, but about really just simping).
Geeky - it wouldn't be rare to find a Gentoo user simping for Google or Apple.
It's as if it were some madness spread in the air.