For me it's the price first, the interface second. I find anything Apple very counterintuitive to use.

In saying that- I'm reading all these amazing answers here and realising how much I've taken for granted. I didn't know "side loading" was a thing though I've done it many times. If I'm understanding things right- you can't install whatever you want on an iPhone???? Crazy. I definitely wouldn't want a phone like that.

Also, someone mentioned accessing the phone via a usb cable. Another thing I took for granted! Hey! I even have portable USBC storage drives I can plug and transfer files to/from my phone and to my computer if I wish.