It sounded interesting to me too (initially) don't get me wrong. It can supposedly be melted, it can also get damaged pretty easily and most importantly, there is no way of verifying I'm buying what is being advertised.
The FAQ is all marketing and nothing of value, have a look. The "can it be faked" part gives it all away. There's nothing to do with gold, you trust the company and their "patented technology".
More options are always better, this is not one.