Frankly there is no alternate conspiracy that can make this make sense. Even if the point is destroying Twitter, why does he have to be the one to personally take the reputation hit? He could downright hire some celebrity CEO to say and do all the shit he wants done, get all the flak while he relaxes on a yacht. There may or may not be backroom deals but he's still being a chump for exposing himself like that. His business are taking hits because he's seen as increasingly unreliable.