Apple

The Apple TV app on the TV is not an AppleTV, which is more like an iPad that uses your TV as the display. In other words you can download apps from the Apple store to the AppleTV, but not to the SmartTV. Your SmartTV will let you download the more popular apps if they're available, but they're not Apple apps. If you like Apple's interface and controls, stick with Apple TV. If you don't care, you probably don't need the Apple TV. I didn't set up an internet connection to my GoogleTV at all. The only thing that has access to the internet is my AppleTV. That way all my data that is collected/purloined/used without my knowledge is from one source only.