It would work the way the internet worked before google and facebook monetised monitoring everyone to sell ads

You mean the ads on the side of the screen that told you to play some interactive game in them so they could install malware? Ads of some form were always a thing on the internet, first in forum posts then to website ads then Google started essentially buying ad space on other websites, and paid you for it. I hate Google but when that first came out at least most ads weren't filled with malware at that point.