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Gamers enraged at Ubisoft for injecting ads into the middle of video games (www.techspot.com)

submitted 11 months ago by [email protected] to c/[email protected]

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[–] [email protected] 4 points 11 months ago* (last edited 11 months ago)

The thing though is that the real advertisement will remind you that you paid money to watch a commercial, and that's where the immersion breaking happens.

With a fake ad you know you didn't pay real money to some other real human being somewhere else, and that your purchase went just for the recreational value of the game you're playing.

In other words, it's not the content of the ad, but the realization that it's a real ad, regardless of it's content, that's immersion-breaking.