My point is that assuming CEO's have a shitty work ethic is a bad assumption and also irrelevant to reforming work culture.
Yes CEOs and small business owners are quite different, but the kinds of people who become CEOs of billion dollar companies are not the kinds of people who have a bad work ethic. They get there by being good at their job which presumably means working hard at it.
I'm not trying to defend CEOs, I just don't think it's productive to misrepresent them.