If anything, I expect two things to rise - people that just stop watching videos online cold-turkey, and pirate mirrors of popular YouTube channels

Well, more crazy things has happened. Do you think that Google is going to be here forever?

It's the little things that corrodes a company. Hence the "crack in the armour.

I like to think that most people surf the Internet with an ad blocker. Simple because the Internet is just riddled with ads and the experience is frustrating without one.

So if you see your grandma has a bad experience online, you are likely to install an ad blocker to help her out. Most people knows how to do this, at least one person in the family. That is what hurts Google the most.

It's the annoyance factor that is a great driver of change. The way people do things. Even if they are used to do things in a certain way.

I personally have notest the Google maps are much more inaccurate nowadays than it used to be. It has become an annoyance.

I read that only 6% of people even use adblockers

Amen!

This article.

Another Google Abuse Example.