Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[–] 2 points 2 years ago

Yes, that's one of the data points they use to fingerprint you. They only need several to get a reliable idea of who you are as you move from site to site.

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