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YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads. (www.androidauthority.com)
submitted 2 years ago by [M, B] to c/technology@lemmy.world
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YouTube is increasing Premium prices in multiple countries, right after an ad-blocker crackdown | You either pay rightfully for the video content you consume, or you live with the ads.::Google is increasing the prices of YouTube Premium and YouTube Music Premium subscriptions in some regions, right after blocking ad-blockers.

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[–] 4 points 2 years ago (4 children)

Youtube by itself produces almost no content. All content comes from content creators on the platform, which are getting severely underpaid by Youtube. If Youtube actually paid them their fair share, this argument would be somewhat valid.

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  • [–] 2 points 2 years ago* (3 children)

    I disagree, i think they're getting a fair cut? A channel as large as LTT has stated that YouTube ads make up nearly 30% of their revenue.

    30% isn't a ton, but when you consider that they can add brand deals on top of that (which they get 100% of) creators can walk away with a decent chunk. Additionally, when you look at the rev split it's actually the creator getting 55% (45% in the case of shorts). Bigger channels probably get better deals too, as is the case with Twitch as well.

    IMO this all seems fair, puts a heavy reliance on Google which is a just criticism however to ignore the costs of storing immense amounts of data (500hrs of video uploaded/minute), making it available, and the infrastructure associated (bandwidth, global cdn, etc) is not

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  • [–] 2 points 2 years ago*

    Only big creators will get brand deals, that's the problem with you making assumptions based on LTT. And that's why I think people are enormous hypocrites for blocking sponsorships on smaller channels. Until we live in a socialist utopia, dealing with a 30 second ad isn't that fucking much to ask to compensate someone you just used for entertainment.

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