Sucks for them. This is what happens when you buy into the corporate, locked down, sanitised and monetised walled garden.
Privacy first and FLOSS software have been out there the whole time for people willing to invest the time (and money, but often it's cheaper than the commercial option) to learn them and gain those benefits for themselves.
But if people want a device so they pick up the one with the shiniest marketing and then wonder why it's shoving ads down their throat, well, that's what they get for not researching the options. There are alternatives, they've been posted many times over in this thread and similar ones.