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YouTube's ‘War’ on Adblockers Shows How Google Controls the Internet (www.404media.co)
submitted 2 years ago by to c/technology@lemmy.world
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Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[–] 9 points 2 years ago

i also have always used adblockers, but once i had to put in effort circumventing YT ads earlier this year, i discovered sponsorblock and added it. kind of funny that had it not been for YT being an ass, i would have been fine with other kind of ads.

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