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YouTube's ‘War’ on Adblockers Shows How Google Controls the Internet (www.404media.co)
submitted 2 years ago by to c/technology@lemmy.world
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Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[–] 7 points 2 years ago

Two reasons:

  1. Because no one else occupied the same space in a meaningful way.
  2. Low interest rates meant they were able to get massive investments without the burden of profitability.

Now you'd need to distinguish yourself from YouTube in a meaningful way as well as provide a sustainable revenue model, such as advertising, in order to gain access to a similar amount of venture capital.

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