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YouTube's ‘War’ on Adblockers Shows How Google Controls the Internet (www.404media.co)
submitted 2 years ago by to c/technology@lemmy.world
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Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[+] -31 points 2 years ago* (7 children)

The entitlement is crazy on lemmy.

Google doesn’t owe you anything, video hosting is extremely expensive. There’s a reason no competitor exists.

How dare they charge to deliver you a service?

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  • [–] 8 points 2 years ago (2 children)

    , video hosting is extremely expensive

    Here's a solution: make people pay for having their videos hosted. Video hosting is expensive because YT has to host petabytes of shit, useless content. And I don't mean 150 versions of 'I will survive' on ukulele. I mean completely useless videos like this: https://www.youtube.com/shorts/4bLDaQAle6c

    Why is YT spending money on hosting this? It should be simple: you want your content hosted? Hosting individual videos would not be that expensive. You want to share couple of videos with friends? Pay $1 per month. Serious creators (with a lot of content) could still get money from ads placed in their videos but THEY should be getting the revenue, not YT. YT would get % of it back in form of the hosting fee. I would simply be a way better model.

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  • [–] 2 points 2 years ago (1 child)

    How is sharing the love for your puppers useless? A sweet and touching moment.

    YT is spending money on hosting that to reinforce their monopoly. If they have the vast majority of user created videos they are able to block ad blockers with minimal loss of user activities. If they did not host such "useless" content another platform would have a space to get a foothold.

    Same reason YouTube started hosting shorts, to fill the space that was started on other platforms and help maintain their video hosting monopoly.

    Users voicing their displeasure with forced ads is valuable feedback for the monopoly.

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  • [–] 2 points 2 years ago (1 child)

    Sharing with whom? No one will watch it. Definitely no one will search for it. If you want to share video with your friends just send them a message. They will see it and it will be deleted after a week. This makes way more sense than hosting it on a platform indefinitely.

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  • [–] 2 points 2 years ago* (last edited 2 years ago)

    Well, this way I got to see it. Thanks to you. Thanks.

    Luckily for me YT hosts all the crap

    Edit: Billions of years ago stars exploded. So today while waiting in line at the DMV I got to have an "awww" moment when someone I don't know posted a link, to a video of other people I don't know enjoying their dog, as an example of useless crap that a computer company hosts on its servers. Stars exploded. And here we are.

    Life is wild, man

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  • [–] 5 points 2 years ago*

    The reason there is no competitor is that YT was intentionally run at a loss for years to quench all other video hosting platforms and establish a monopoly.

    Alternatives do exist but they are irrelevant because the vast majority of content is now being uploaded to the biggest platform. Which is precisely in accordance to YT's plan.

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  • [+] -11 points 2 years ago (2 children)

    video hosting is extremely expensive

    Year over year I'm pretty sure the cost has only gone down.

    TBF 4k and higher resolutions are more common but it's generally not nearly as expensive as it once was.

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