Search results have gone to shit since everyone and their mothers started doing this SEO-optimization bullcrap. Google obviously has no reason to fix this situation because it makes them more money when people spend more time looking for something. site:reddit.com was one of the mitigators for this problem...

I'd gladly ditch search altogether and use ChatGPT + browsing support, but that's similarly dogshit because it's working off of SEO-optimized bullcrap results too.