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What will Meta gain from fediversing? (lemmy.world)
submitted 3 years ago by to c/fediverse@lemmy.world
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I don't understand what Meta will gain from participating in the fediverse? Their ultimate goal is to make money of Threads and I just don't see how encouraging an open federation will help them do it? Even 3Eing the fediverse will not do them much good as they already have sooo much traffic already that killing the fediverse will not make a serious change in their figures. But OTOH it does seem like Threads is net positive for the fediverse ATM. Even if all current denizens of the fediverse will block Threads, there is a large group of people that are exposed to the concept of "fediverse" for the fist time and some of them will want to learn more. This is a good thing. Anyway, I don't know why they are doing it, but I'm cautiously glad they did it. Thanks for coming to my Ted talk.

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[–] 5 points 3 years ago (8 children)

If I had to guess, I would say that they want to scrape the data and use it for ad revenue. Not 100% sure but that would be my guess.

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  • [–] 1 point 3 years ago (7 children)

    Definitely a good guess

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  • [–] 6 points 3 years ago (6 children)

    They can already do it by running a simple web scraper or running an anonymous instance that federates with everyone in disguise

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  • [–] 1 point 3 years ago (3 children)

    but unless they are federated we won't see the ads that they are going to disguise as legitimate user content.

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  • [–] 4 points 3 years ago (2 children)

    On their app that should be harder to skip because the timeline is based on their algorithm and ads should be unavoidable, but how the hell would they force a user on another platform to see it? And how would they even directly target this person with a specific ad? If what people on instances federated with Threads see on their federated timeline are regular posts from business accounts placed in chronological order, I'm guessing there'd be no problem just blocking those "profiles" and moving on

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  • [–] 2 points 3 years ago (1 child)

    They can't. People are simply fearful due to ignorance. No one knows anything at this point, so all this Threads fear mongering feels like a psyop to weaken the fediverse and bottleneck all content that is being submitted to it.

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  • [–] 2 points 3 years ago

    Yeah, for now I'm skeptical because they're Meta and they have to find ways to monetize this service, but on one day they've already overshadowed the rest of the fediverse easily. Even if they can't profit as effectively off other instances, their instance is already ridiculously big and profitable regardless; the scraping thing really sounds like fear mongering. So if the only downside of federating with Threads is that my federated timeline would get cluttered with business accounts posting ads, I'd be alright with it, as long as I can get more content on my Home timeline from LOTS of people I want to follow who are not willing to interface with Mastodon, Pleroma, etc. Unless they force regular user accounts to publish advertisements to people outside the Threads instance, I'll take it

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