I've been looking for a better search engine lately. DDG results seem to be nearly the same as Bing results. I.e. still not that great, though has better privacy policies. IDK why search engines don't de-rank listicles, extremely long recipe pages, pages with tons of ads, etc. Major search engines are so bad now, it seems like it would be relatively easy for a startup to overtake them. I guess there's a large barrier of entry due to the infrastructure needed to crawl the entire internet and store indexes.