But how did all this affect people using XMPP protocol for other than Google Talk?
Google had custom patches to their XMPP implementation. In theory, every XMPP user can talk to every Google user now. In practice, this wasn't true. Google eventually abandoned XMPP, but that left a sore feeling in the XMPP user base. Basically, people felt like "XMPP just doesn't work, it's s*it". If you're coder, you'd know that's not true, but not everyone is, so it basically left XMPP with a bad name.
In short, XMPP would have been much better off if Google never laid hands on it. Now, no one want's to touch the code base to actually make a better version, cuz then you'd have to write in the readme that it's based on XMPP, and again, no one will wanna touch it. That's why people are reinventing the weel about many of these technologies, because no one wants to take on burden that XMPP carries with it.
I'm also seeing potential for growth here for services using activitypub, mainly for the microblogging service Mastodon, as that's apparently a similar platform to Threads, or the other new player BlueSky, which also is going to use activitypub protocol.
Take a look at the telemetries Threads gathers and everything becomes evident. You're signing away your privacy basically. I wouldn't wanna be near that thing if it was the last social media platform on earth.