▲ 516 ▼ TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com) submitted 3 years ago by L4s@lemmy.world [M, B] to c/technology@lemmy.world 131 comments fedilink hide all child comments TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.
[–] akilou@sh.itjust.works 11 points 3 years ago (4 children) Can Mr Beast sue til tok over this? permalink fedilink source hideshow 4 child comments replies: [–] JustZ@lemmy.world 6 points 3 years ago (1 child) No, can only DMCA takedowns. If he can find the creator or publisher, he can sue for misappropriation of name and likeness. It's a privacy tort. permalink fedilink source parent hideshow 1 child comment replies: [–] HurlingDurling@lemm.ee 1 point 3 years ago However I think he already said he doesn't care permalink fedilink source parent [–] Ullallulloo@civilloquy.com 1 point 3 years ago No, Section 230 protects TikTok as a platform. He would have to sue the ad creator. permalink fedilink source parent [–] stolid_agnostic@lemmy.ml 1 point 3 years ago Section 230 will absolutely reign here. permalink fedilink source parent
[–] JustZ@lemmy.world 6 points 3 years ago (1 child) No, can only DMCA takedowns. If he can find the creator or publisher, he can sue for misappropriation of name and likeness. It's a privacy tort. permalink fedilink source parent hideshow 1 child comment replies: [–] HurlingDurling@lemm.ee 1 point 3 years ago However I think he already said he doesn't care permalink fedilink source parent
[–] HurlingDurling@lemm.ee 1 point 3 years ago However I think he already said he doesn't care permalink fedilink source parent
[–] Ullallulloo@civilloquy.com 1 point 3 years ago No, Section 230 protects TikTok as a platform. He would have to sue the ad creator. permalink fedilink source parent
[–] stolid_agnostic@lemmy.ml 1 point 3 years ago Section 230 will absolutely reign here. permalink fedilink source parent