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Phones should have FM radio again (www.spacebar.news)
submitted 2 years ago by to c/technology@lemmy.world
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[–] 3 points 2 years ago (1 child)

Oh it happens. But very few people buy tickets. They win them because iHeart Media packs the event with giveaway tickets. They spend months hyping up the event, and then say that the tickets sell out in minutes. It's false hype and false demand.

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  • [–] 3 points 2 years ago (1 child)

    Ah, got it. I misunderstood your comment a little bit. Makes you wonder what they gain from it at all then no?

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  • [–] 2 points 2 years ago (1 child)

    They included that in their reply:

    ClearChannel (and therefore iHeart) sells advertising enmasse so that messages and products can be pushed the largest groups. They hype up the music festival like its a great big deal, and then they give away tickets.

    Basically, the bands and holding the event are cheap (the bands selected are not in high demand and thus cheap booking) in comparison with the profits of hosting a subliminal ad show with a (happily) captured audience.

    Note that this is my interpretation of the other poster's message I thought I'd chime in with, I have no first or even second hand knowledge on this topic.

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