It's theft is what it is. Personal data has value - so much value that companies like Google and Facebook have used solely data to become some of the wealthiest businesses in the world. These companies take our data for free, tell us it's so worthless it isn't worth paying us, and then they make pure profit. We might not know how to do what they do with the data, but you can't build a car without paying for the nuts and bolts; we should be paid our fair share for every data point they collect.
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