SpaceCowboy comments on They literally just flipped the order of the frozen foods aisle. WHY.

[–] SpaceCowboy@lemmy.ca 1 point 3 years ago (1 child)

Grocery stores don't have interaction with brands? Are you sure? Why do you think most them have discount cards? It's not because they're being generous.

The discount cards allow them to sell that data to market research companies who analyze which products are often purchased together. They use that data to determine the optimal places to put the products.

You get that discount in exchange for allowing them to track what you buy. The money they make from their interaction with various brands exceeds the discount they offer with those cards, otherwise they wouldn't be offering those discounts.

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[–] Umbrias@beehaw.org 1 point 3 years ago

That's a great example of indirect brand interaction and how various brands perform market research without involving grocers.

If they wanted a grocery store could just sell that data. Discount cards guarantee that a given shopper buys their merchandise instead of another brands. Your use of they is ambiguous in this context.

Larger stores, like say Walmart or albertsons, are far more likely to have direct deals with brands. Smaller stores often will with in particular local brands bit it depends on the specifics. Your run of the mill grocer, rarer and rarer these days, probably has very little direct interaction in the way you are suggesting. It's certainly not why stores reorganize, when that is demonstrably because that just boosts sales.

Go chat with managers who do procurement at a grocery store, this isn't secretive conspiracy stuff, it's all just out there.

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