And then when this gets big it will be decided on by partison 90 year old idiots who will probably and up saying "amazon is 100% in the right on all counts, as damages to their reputation, amazon now owns the FTC" and then it is promptly found out that amazon paid them $10 million each with a comically large check in front of the courthouse at a press conference while taking photos and laughing "about those darned poor people" and the ruling will still stand.