Wait, you're onto something here. If you think about it, our entire society is an mmo. The tryhards optimise the fun out of it for everyone, you have to have a competitive edge over other players to succeed in any workplace, it's very pay to win and if you're just a Joe Schmoe wanting to take it easy and casual, you're seen as worthless and have no chance to actually do any of the fun activities due to gatekeeping. Huh

But it doesn't really matter what you do. What matters is if it makes the company money, usually meaning what a sizable number of other people do. Even if you spend less, if 5 other people spend more, that's why companies would want to do it.

I don't think this is the only reason though. I think it's also to keep the store feeling like a new store. They want shoppers to feel like they're getting new experiences every now and then. They don't want to be stale. It's like how many people rearrange their furniture every few years. Change gives feelings of novelty. Sure, you could buy a new couch, but just changing which walk the couch is against is a cheaper alternative.

I agree but it’s been shown that simple tactics like releasing fruit scent (melon particularly) can increase sales by as much as 10%. I’m not sure if it’s known exactly why this occurs but you can see why a shop would try various methods to increase their sales. Maybe altering the layout makes enough people change their habits to increase sales that it’s worth confusing/irritating those who aren’t affected by it?