they are moving in a positive direction, but the ads, bloat, spyware, needs to go
They're going nowhere. It's making money, Microsoft is using that income to offset development cost instead of just selling the OS at a flat reasonable rate. It's part of the Windows business model now.
Windows is entrenched, they own most of the business world, they will never face serious kickback for their design decisions. Not at this point. Not until Gen Z gets old enough and numerous enough to start pushing workplaces to adopt Apple, and that's an even worse direction.
This isn't ever going to change. The only thing they'll do is give tools to Enterprise editions for businesses to control the install, and only via Azure, at a price point far too high for the average user. Anything less than Enterprise will be locked down and monetized to hell and back.
Effectively, if you're not a business, you will not have true control over Windows. Users no longer get to be admins. You have to pay for that privilege.