Same.

First they increase prices for content I don’t watch - Live and Sports. Next, I found out they don’t allow Amazon Whole Foods employees to wear BLM masks if they want, and now increasing prices again to avoid ads.

Meanwhile, I was able to get a Walmart+ membership (on sale) for $50/year, and their prices are very competitive with Amazon, which comes with Free shipping and Paramount+ subscription, as well as other perks.

It was a no-brainer.