Article for context:https://www.theverge.com/2023/9/12/23870522/iphone-15-pro-max-thread-smartphones (Ik that I am talking about multiple companies when I refer to android companies but many singular companies make more innovations in the phone space compared to apple)

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[–] -3 points 2 years ago (2 children)

Honestly, I doubted this, and looked it up.

Why do you think in only a few years AirTags have become so ubiquitous, while tile has had nearly a decade on them, and are so barely known?

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  • [–] 16 points 2 years ago

    That's pretty easy, because they're marketed by apple and support is built into all ios devices.

    Whereas Tile is a third party company and had to hoist their network onto iphones.

    It's a common pattern in big tech and part of why it's near impossible for any independent company to get anywhere in the industry

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