Also, as a customer, I’m definitely won’t bother to create an account on Meta just so i can interact with the businesses(whatsapp is the sole exception)
Sometimes you are pressured by your peers:
- "This business has this thing/event on FB/WA/IG, lets all sign in using the app and go. Cmon just make an account don't be like that"
- "Look at this promotion/raffle/party/event, we could participate, we just need to add a like/repost/whatever on this page."
Businesses also bring people in:
- "To participate in this campaign or have access to this discount, you must like/repost/whatever on our FB/IG page."
- "To book the room/court/machine/etc, please reach us out using Whatsapp, or join our Whatsapp community"
And many other scenarios.
Over the years I saw countless examples of this. A business presence brings people in to the closed platform, and you get pushed out of social circles and activities because you aren't a customer of Meta.