The aim is to simplify the science such that people that want to make healthier choices have less decision fati trying to figure out what is the best alternative. A simple indication like “more plants and possibly whole-food” does more than listing all the components your food needs to have. Fibers are important, so are good fats, so are vitamins, so are proteins. Balancing all this might feel more like juggling. But “add more veggies” is significantly more straightforward and achievable.